The Prideful Ones

The Western Hustle - El Potrerito Western Wear - Episode 007

Jose and Alex Episode 7

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In this heartfelt episode we sit down with Sonia Perez, owner of El Potrerito, one of California's biggest western wear stores. We talk about her 20 year journey into building a successful niche retail store that can sell almost six figures worth of a single item within a 24 hour period using only her existing customer base and social media reach.  We discuss the emotional roller coaster, the many setbacks and her die hard determination to succeed.

Visit her online: www.elpotrerito.com
Visit in person: 13197-C, Gladstone Ave, Sylmar, CA 91342
Follow: Instagram

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